There is a design revolution going on at Lincoln.
They are showing that American luxury
does not have to come in an old-person style
package. 
started with the MKZ’s waterfall grill and angular shapes, and now the new MKS is going for the long-nose, short trunk lid look that is characteristic of sport sedans. This is a language that BMW and Infinity speak well, but the softer ride of the Lincoln shows that it is really putting Lexus in its crosshairs. 
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has a hard line to follow.
It needs to make
It needs to make sure that is can still satisfy its current customer base of usually older people while attracting younger buyers to the brand. This means walking a fine line of making a sleek design that’s not too radical, and an interior that’s innovative but not too complicated. With the MKS, it seems to have found the right mix.
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